Raven CRM

The real estate CRM
with an AI assistant built in.

Contacts and leads, texting and email, drips, group email, tasks, a calendar, marketing and your own website, with EVE reading the whole book and drafting the next message. No transactions to set up and no MLS to connect, so it works for an agent in any state, starting today.

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$99/month14-day free trialEvery US stateEVE and Raven X included
Raven CRM: the People book with clients and leads, their stage, source and contact details, and EVE flagging who needs contact
Bring your book fromFollow Up BossBrivityBoldTrail (kvCORE)Lofty (Chime)Any CSV
How EVE works inside the CRM

Most CRMs store your contacts. EVE works them.

EVE is Raven's AI assistant, and in Raven CRM she reads the same records you do. She shows where each suggestion came from, and you choose whether she suggests, prepares for your approval, or sends.

The morning briefing

Open the CRM to what needs you

EVE reads the whole book and the inbox you connect, then hands you the short list: who replied and is waiting on you, which leads went quiet, what you promised in writing, and which relationships are drifting. You start the day on the three people who matter, not on a list of four hundred.

  • Who is waiting on a reply, with the answer already drafted
  • Promises you made in writing, remembered
  • Relationships that used to talk weekly and went quiet
EVE's page in Raven CRM: the setup checklist (tell EVE about you, connect your inbox and calendar, add the browser extension) above today's briefing
Connect

Email and texts in one thread per person

Every email and text with a client lands in one conversation, in order. EVE writes the next message grounded in what was actually said and what you promised. Every draft runs a risk check first, and anything touching an offer, a price, a contract or a complaint comes to you instead of going out.

  • Connect your Gmail or Outlook and send from your own address
  • EVE's reply cites the message it answers
  • Sensitive topics always held for you
Speed to lead and drips

A new lead gets an owner and a first touch in minutes

Leads from your website and your lead sources match a named bucket, get an owner by your routing rules, and start Speed to Lead. When the lead replies, the drip pauses and the owner is told, so a warm lead is never left talking to an automation.

  • Built-in drips for buyers, sellers, long-term holds and past clients
  • A reply pauses the drip and notifies the owner
  • Send a test to yourself before anything reaches a client
Drips in Raven CRM: Speed to Lead, Buyer Nurture, Seller Nurture and Hot-Lead Cadence, each with its touches, length and channels
Segments and group email

One email, a personal copy for each person

Save a segment, like past clients you have not talked to in 90 days, and it keeps itself current. EVE drafts the email, you preview it and send yourself a test, and each person gets their own copy in their own thread, so a reply comes back where you will see it.

  • Segments by rules, by picking people, or both
  • Merge fields, attachments and scheduling
  • Opt-outs and do not contact honored on every send
Segments in Raven CRM: saved lists that update themselves, built by rules or by hand, and one email to everyone in a segment
Tasks and calendar

The week, and what is due today

Tasks live on the contact they are about and show up on one calendar beside your appointments. Send a real calendar invite your client can accept, and when you promise something in a message, EVE keeps the reminder for you.

  • Calendar invites your client can accept
  • Overdue and due-today tasks at a glance
  • Promises from your messages become reminders
The Raven CRM calendar: appointments, tasks and scheduled social posts on one month view
Agent website

A website whose leads land in your book

Publish a site on your own subdomain with your Google reviews and a contact form. A lead from it becomes a contact in People with its source set, and Speed to Lead starts on its own, so the site is part of the CRM rather than a form that emails you.

  • Your own subdomain, or a custom domain you verify
  • Google reviews you choose to show
  • Website leads routed like every other lead
Raven X, the browser extension

EVE comes with you off the CRM

Raven X, for Chrome and Edge, is included. On a contact page in another CRM, or on Zillow, Realtor.com or your MLS's own site, EVE recognizes the person or the listing, brings back what your client told you, and offers the next step.

  • Works on Follow Up Boss, BoldTrail, Lofty, Brivity and Sierra Interactive pages
  • Listing pages matched to your buyers' budgets and areas
  • Chrome and Edge on a computer
Works with what you use

Keep your CRM for a while, or bring it with you

Raven X runs on the contact pages of the CRMs agents already use, so EVE can help before you move anything. When you are ready, the importer has a preset for each one, previews the result, does a dry run, and de-duplicates against what is already in your book.

  • Columns your old CRM kept as custom fields stay custom fields
  • Owners in the file can hand contacts to your team
  • Email from your own Gmail or Outlook address
One place

One CRM instead of five tabs

Most agents run their business across several tools that each keep their own copy of the same person. Raven CRM keeps one.

The jobStitched togetherRaven CRM
Contacts and leadsA CRM, plus a spreadsheet for the sphereOne People book with stages, tags, sources and segments
TextingA texting app that keeps its own copy of the personTexts and email in one thread per person
Writing the follow-upWritten from scratch, or pasted into a chat toolEVE drafts from the real thread, and you approve
DripsAn email tool with a list exported from the CRMDrips that pause when the lead replies
Group emailExport a list, upload it, match replies by handSend to a live segment; replies land in each thread
WebsiteA site builder whose form sends you an emailWebsite leads land in People with Speed to Lead started
What you payA subscription for each tool$99 a month for all of it, EVE included
What's included

A full CRM, and someone to work it

Everything below is in the plan. No per-contact or per-lead pricing.

Contacts and leads

Every person in one book with stage, source, tags, custom fields, last touch and next task. Your own stages under the built-in ones.

Lead routing

Inbound leads land in named buckets and get an owner by your rules, with EVE's first touch sent while the lead is still warm.

Connect: texting and email

Email and texts in one thread per person. Connect your Gmail or Outlook and Raven sends from your own address.

Drips and workflows

Multi-touch nurture sequences and if-this-then-that workflows, with a test send to yourself before anything reaches a client.

Segments and group email

Saved lists that keep themselves current. One email, a personal copy in each person's own thread, with an unsubscribe on every copy.

Tasks and calendar

Tasks on every contact, a calendar with real invites your client can accept, and reminders EVE keeps when you promised one.

Marketing Studio

Brand and social content drafted with EVE, scheduled and published to the accounts you connect.

Agent website

A public site with your reviews and a lead form, published on your own subdomain, whose leads land as contacts.

EVE, the AI assistant

A morning briefing, memory of what every client said, follow-ups drafted in your voice, and a risk check on every draft.

Raven X browser extension

EVE in Chrome and Edge, on the portals and listing pages you browse, matching what you see to your buyers.

Not included

What comes with Raven instead

Raven CRM is the CRM on its own. These are part of the full Raven platform.

Transactions

Transaction files, the checklist, stage-gated compliance, broker review, the shared Room and the Vault are Raven.

See Raven

MLS data

Listing search, CMAs and home reports come with Raven, through your own active MLS membership.

See Raven

EVE Sales Agent

EVE answering and booking your leads on her own is EVE Sales Agent: a monthly add-on for Raven CRM, included in Raven Agent.

See EVE Sales Agent
Who it's for

Built for the agent who needs the CRM now

Agents in any state

Raven CRM depends on no state's forms and no MLS agreement, so it works wherever you are licensed, from day one.

Agents whose brokerage runs the transaction

Your brokerage already supplies transaction management and compliance. You want your own book, your own follow-up and your own website.

Agents moving off a CRM

Bring your contacts from Follow Up Boss, Brivity, BoldTrail (kvCORE), Lofty or a CSV, de-duplicated against what is already there.

Where it sits

Raven X, Raven CRM, or Raven

Start with the plan that fits today. Raven CRM runs on the same records as Raven, so moving up adds transactions without an import.

IncludedRaven X
$49/month
Raven CRM
$99/month
Raven
$249/seat/month
EVE, the AI assistant
Raven X browser extension for Chrome and Edge
Contacts, leads and lead routing
Texting and email in Connect
Drips, workflows and group email
Tasks and calendar
Marketing Studio and an agent website
Transactions, compliance and broker review
MLS data: listings, CMAs and home reports
EVE Sales AgentAdd-on
Where it is availableEvery US stateEvery US stateMarket by market, Arizona first

Team and brokerage pricing for Raven is on the pricing page.

FAQ

Questions agents ask about Raven CRM

What is Raven CRM?
Raven CRM is a real estate CRM with EVE, Raven's AI assistant, built in, plus the Raven X browser extension for Chrome and Edge. It covers contacts and leads, lead routing, segments, texting and email in Connect, drips and workflows, group email, tasks, a calendar, Marketing Studio and an agent website. It is $99 per month with a 14-day free trial, and it is available in every US state.
Does Raven CRM include MLS data?
No. MLS listing search, CMAs and home reports are part of Raven, where they come through your own active MLS membership. Raven CRM works without an MLS connection. The Raven X browser extension still reads the listing pages you open on the portals and your MLS's site and matches them to your buyers.
Does Raven CRM include transactions?
No. Transaction files, the document checklist, e-signature inside the transaction, stage-gated compliance, broker review, the shared Room and the Vault are Raven. If you only need signatures, Raven Ink is sold on its own.
Is EVE Sales Agent included?
Not on its own. EVE Sales Agent (previously called EVE Talk), where EVE answers and books your leads on her own by text, email and when you miss a call, is a monthly add-on for Raven CRM that you add on the Billing page, and it is included in Raven Agent. Without it, EVE drafts the follow-ups in Raven CRM and you send them.
Can I import my contacts from my current CRM?
Yes. The importer has presets for Follow Up Boss, Brivity, BoldTrail (kvCORE) and Lofty (Chime), plus a generic CSV mapping with a preview and a dry run. Imports de-duplicate against your existing book instead of creating copies, and columns your old CRM kept as custom fields can go into custom fields instead of into notes.
Can I upgrade to Raven later?
Yes. Raven CRM runs on the same contacts, threads, segments and drips Raven uses, so moving up adds transactions, MLS data and EVE Sales Agent on top of the book you already have, with nothing to re-import. The Raven transaction features open market by market, starting in Arizona.
Which states is Raven CRM available in?
Every US state. Nothing in Raven CRM depends on a state's forms or an MLS agreement, so it is not rolled out market by market the way Raven's transaction features are.
Does EVE send messages on her own?
Only if you choose it. EVE drafts replies and follow-ups and waits for your approval by default. Anything about an offer, a price, a contract or a complaint always comes to you first, and every action she takes is written to a log you can read.
What is the difference between Raven CRM and Raven X?
Raven X ($49 per month) is EVE as a browser extension that works on top of the CRM you already use, with no migration. Raven CRM ($99 per month) is the CRM itself, with EVE and the Raven X extension included, for an agent who wants contacts, texting, drips, group email, marketing and a website in one place.

Your book, with EVE working it.

Raven CRM is $99 per month after a 14-day free trial, in every US state.

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Raven CRM: Real Estate CRM with AI Built In